Monday, July 30, 2012

The Betfair Launched its latest revamped app for use on Android devices


The launch highlights Betfair continued “commitment to enhancing its mobile offering, and in particular improving the betting experience of customers who use Android devices" and the raj Vemulapalli, Mobile Vice-President for Betfair was excited about the launch.

A Betfair announced it has 275,000 active mobile customers who placed 44 million mobile bets in FY12, an increase of 122% on this activity resulted in £22.7m mobile revenue being generated from £2.2bn worth of bets being traded across mobile devices.

About Betfair Android v2.0:

New Features:

A native, Android standard, and highly-responsive look & feel.

A superior landing experience that highlights In-Play and Popular markets and provides re-sortable modules for Horse Racing, Football, and Tennis

An in-line betting experience within market view that enables the user to see his P&L & What if in real time

Live score information for Football and Tennis markets

Market Graphs for all markets

Market depth and liquidity info (in landscape mode)

The ability to bookmark markets for faster access

Support for both portrait and landscape throughout the app

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