The Betfair Launched its latest revamped app for use on Android devices

The launch highlights Betfair continued “commitment to enhancing its mobile offering, and in particular improving the betting experience of customers who use Android devices" and the raj Vemulapalli, Mobile Vice-President for Betfair was excited about the launch.

A Betfair announced it has 275,000 active mobile customers who placed 44 million mobile bets in FY12, an increase of 122% on this activity resulted in £22.7m mobile revenue being generated from £2.2bn worth of bets being traded across mobile devices.

About Betfair Android v2.0:

New Features:

A native, Android standard, and highly-responsive look & feel.

A superior landing experience that highlights In-Play and Popular markets and provides re-sortable modules for Horse Racing, Football, and Tennis

An in-line betting experience within market view that enables the user to see his P&L & What if in real time

Live score information for Football and Tennis markets

Market Graphs for all markets

Market depth and liquidity info (in landscape mode)

The ability to bookmark markets for faster access

Support for both portrait and landscape throughout the app

Applications Launched Betfair iPhone and iPad Apple Store.

The last financial year, despite the fact that Befair shares are not faring all that well on the stock exchange to this online betting operator has still taken more than £1 billion in bets through mobile during the last financial year and the understandably this has led to Betfair making considerable upgrades to the mobile product range they currently offer to their sports betting clients.

They are includes mobile web application upgrades to Betfair Touch to their flagship product, as well as the launch of two new native applications for both iPad and iPhone, which you will now find available in the Apple iStore to upgrades to Betfair Touch include, faster response time, live scores, account loss, deposit limit, enhanced in-play betting and search capabilities in all of these contribute massively to an extremely evolved customer proposition.

A updated iPhone 2.3 application also features the capability to both deposit and withdraw real funds to a card or other payment option, solely by mobile phone. This is the 1st time this resource has been available to Betfair mobile members to according to the company, customers have been increasingly requesting additional features in they are a sophisticated, tech-savvy gambling audience, who obviously know what they want.

They are more customers are using mobile handsets as a primary channel for sports betting, as well as other online gambling activities in the operator now has 168,000 active mobile users, which amount is up 122% year-on-year to these are extremely dramatic increases in use!

Betfair (LSE:BET) Released Mobile and Football Help

Betfair (LSE:BET) released today it’s interim unaudited results for the six months ending 31 October 2011 in online betting and gaming operator reported a higher 1st-half profit, “These results were driven by an excellent exchange performance following a very positive start to the football season and improved monetisation of activity,” said departing chief executive David Yu and the david Yu said, “I am pleased with our performance in the 1st half of the year, with record revenues and profits.

The Yu also reported, “Betfair continues to show strides in the third quarter, with 41% of UK Exchange customers placing a mobile bet in November and the driving mobile revenue to around 9% of Exchange revenue are continuing to focus our investment in the product and will shortly be introducing mobile gaming as well as further updates to our existing mobile sports betting applications, leaving us well placed to deliver further growth from this important channel”.

Financial highlights:

Core Betfair revenue of £170.3m, with 12% year-on year growth in Q2 2

Core Betfair Adjusted EBITDA up 26% to £44.6m 1, 2

Group underlying earnings per share up 43% to 19.5 pence 3

Interim dividend proposed of 3.2p pence per share

£23.7m returned in share buy back to date