Tuesday, March 20, 2012

The Betfair Signs 5 Year Agreement with Ameican Horse Racing Track and Hollywood Park

They first time in a never before heard of deal, American horse racing track, Hollywood Park and Betfair have signed a five year agreement, enter a historic sponsorship, marketing & promotional agreement, allowing Betfair to receive naming rights to the track which will be known as Betfair Hollywood Park is looking to build on the success of the innovative Betfair Lounge at Ascot Racecourse in the United Kingdom where Betfair is a prime sponsor.

They are receiving assurance regarding its historic racing dates for 2013, infrastructure investments and improvements at the Hollywood Park facility to create the Betfair Club and the horse racing is a wonderful sport to must embrace cultural change and utilise advancements in technology and presentation to survive and thrive just as other sports and entertainment industries have done to we hope this is the first of many examples of using the assets of technology companies such as Betfair to revitalise historic venues such as Betfair Hollywood Park and we realise that US racing and California racing in particular simply cannot continue on as it has, said Jack Liebau, President for Hollywood Park Racing Association and the about of a betfair is the world’s biggest betting community and one of the world’s leading online betting and gaming operators.

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